Professional Business Correspondence – E-mail Communication (in Polish)

HILLWAY Training & Consulting is a Polish training and consulting company, established in 2011 by experienced industry practitioners. We specialize in developing competencies and qualifications through high-quality business training – including soft skills, hard skills, and industry-specific training. We focus on real business challenges, offering dedicated training programs and consulting projects in areas such as management and leadership, sales, customer service, effective communication, HR, debt collection, and call center operations. We are distinguished by our individual approach to clients, commitment to high quality and efficiency, flexibility, and a team of expert practitioners. We conduct projects throughout Poland and abroad. Our mission is to support the development of companies and employees by providing knowledge and tools ready for immediate application. More information can be found on our website hillway.pl

"Professional Business Correspondence – Email Correspondence" is a workshop that develops the skill of effective and professional electronic communication. In the age of digital communication, email is the dominant, fastest, and almost cost-free tool for contacting clients, partners, or colleagues. During the training, participants learn how to draft clear, polite, and effective business messages, how to apply the appropriate style, structure, and language of correspondence, as well as how to build a positive image of the company through email. We analyze key elements of messages: subject, header, addressing (To, CC, BCC), greetings, and signatures. We also discuss email etiquette, managing attachments, and common language errors. Participants will also learn techniques for responding to complaints, providing constructive feedback, and the principles of assertive and persuasive email communication. The entire training is based on practical examples, analysis of real messages, and editing exercises that allow for immediate implementation of new skills in daily work.

The training is intended for a wide audience, including:

• business owners
• sales representatives
• managers and sales specialists
• customer advisors
• people responsible for acquiring and servicing clients.

The main objectives of the training are:

• improving the quality of email communication
• acquiring skills in drafting professional messages
• increasing effectiveness in contacts with clients and business partners.

Participation in the training will bring participants a number of benefits, such as:

• a more professional image of the company
• faster and clearer communication
• fewer errors and misunderstandings in emails
• greater effectiveness in client relations.

"Professional Business Correspondence – Email Correspondence" is a training composed of 3 modules that gradually develop key communication competencies:

• Module 1: Basics of Effective Email Correspondence
  • Specifics of email in business
  • Structure and layout of messages
  • Style, language, and tone of correspondence
  • Netiquette rules
• Module 2: Practice in Drafting Messages
  • Subject, greeting, signature
  • Addressing (To, CC, BCC)
  • Information pyramid
  • How to write priority emails and responses
  • Attachments, spam, delivery confirmations
• Module 3: Email in Difficult Situations
  • Email negotiations
  • Response to objections and complaints
  • Assertiveness in email
  • Email feedback
  • Exercises on real examples

Duration of the training: 2 training days - 16h with standard training breaks

• Training materials
• Trainer's travel to the venue
• Training management
• Needs assessment