Comparison with competitors in automotive (models, product, technology) – competitive advantages and sales argumentation

New Motivations has been supporting organizations in the development of employees, leaders, and teams since 1996, focusing on solutions that work in practice. They work with organizations in a way that ensures change is visible in daily operations, not just at the level of declarations. They engage in team processes, organize work methods, and help people grasp context more quickly, make decisions, and take responsibility for results. Instead of one-off actions, they build solutions that remain within the company and begin to operate without ongoing external support.

The training develops competencies related to competitive analysis, building product advantages, and conducting sales arguments based on models, technologies, and the brand's offerings. Participants learn to compare products with competitors, handle customer objections, and present technological and product advantages in sales practice.

For sales advisors, product geniuses, product specialists, salespeople, and those responsible for presenting models and technologies in the automotive industry.

• Developing skills in analyzing competitive models and technologies.
• Improving competencies in building sales arguments and defending offers.
• Strengthening skills in handling customer objections.
• Organizing knowledge about the brand's product and technological advantages.

Benefits for the organization

• Increased customer satisfaction in car dealership service.
• Professional advice and assistance in responding to customer inquiries.
• Understanding the latest technologies applied in the brand's models.
• Building the image of a professional advisor in selecting the appropriate model/technology.

Benefits for the participant

• Gaining knowledge about product or technological advantages applied in the brand.
• Increasing confidence in customer relations in the context of sales and service.
• Acquiring skills in sales argumentation regarding the model or technology.
• Skills in handling customer objections regarding technology or model.

Module 1: Product Analysis

• Technological features and technical parameters of the model/technology.
• Technological advantage over competitors.
• Comparison of technologies and technological differentiators with competitors.
• Building product arguments vs competition.

Module 2: Offer Analysis vs Competition

• Analysis of the offer against the offers of competitive models.
• Strengths of the current model/technology offering against the market.
• Comparison of the current offer with the competition's offer – shields and swords.
• Building offer arguments vs competition.

Module 3: Argumentation and Handling Objections

• Analysis of the offer in terms of the customer's scenario.
• Ability to defend the offer and argue it for the appropriate customer.
• Working on objections.
• Using arguments in practice.

Module 4: Test Drives of the Manufacturer's and Competitor's Models

• Live comparison of the manufacturer's model technology and competitors.
• Practically understanding the operation of new technological elements.
• Building sales arguments in comparison with the most important competitor models.

6 hours

• 1 workshop (6 hours)
• training materials
• training management
• training needs assessment
• personalized certificate in pdf
• online evaluation survey
• summary report from surveys