The Art of Persuasion with Data: Effective Data Storytelling

EITT is a leading provider of IT and business training in Poland with over 15 years of experience. We specialize in modern technologies, management methodologies, and professional skills development.

An intensive training focused on the practical aspects of data storytelling – the skill of conveying data in the form of engaging and persuasive stories. Participants will learn how to combine data analysis with narrative, create effective visualizations, and tailor the message to the audience. The training combines theory with practical workshops, enabling participants to immediately apply the acquired skills in business presentations.

• Data analysts and Business Intelligence specialists
• Managers and team leaders presenting business data
• Marketing and communication specialists
• Anyone who wants to present data and information more effectively

Mastering the skills of effectively communicating analysis results and data-driven recommendations.

• The ability to create engaging stories based on data
• The capability to effectively visualize complex information
• Increased effectiveness in persuading and influencing business decisions
• Practical tools for designing data presentations
• The skill of tailoring the message to different audience groups

• Introduction to data storytelling
• Analysis and selection of key data
• Data visualization techniques
• Building narratives around data
• Tailoring the message to the audience
• Using metaphors and analogies in data presentation
• Practical techniques for engaging listeners

Workshops:

Creating a persuasive data-driven presentation

1 day (8h)

• Training materials in electronic form
• Certificate of completion
• Access to the e-learning platform (30 days)
• Trainer support after the training