Telemarketing – Sales Techniques in Telephone Communication online (in English)

HILLWAY Training & Consulting is a Polish training and consulting company, established in 2011 by experienced industry practitioners. We specialize in developing competencies and qualifications through high-quality business training – including soft skills, hard skills, and industry-specific training. We focus on real business challenges, offering dedicated training programs and consulting projects in areas such as: management and leadership, sales, customer service, effective communication, HR, debt collection, and call center operations. What sets us apart is our individual approach to clients, commitment to high quality and efficiency, flexibility, and a team of expert practitioners. We conduct projects throughout Poland and abroad. Our mission is to support the development of companies and employees by providing knowledge and tools ready for immediate application. More information can be found on our website hillway.pl.

"Telemarketing – Sales Techniques in Telephone Contact" is a training program that helps increase sales effectiveness through phone calls. Participants learn proven tools and strategies that allow them to effectively reach potential and current customers. The training focuses on developing practical sales, communication, and persuasion skills. The program addresses contemporary challenges related to tele-sales – from preparing for the call, through analyzing customer needs, to finalizing the sale. Participants learn how to build trust, respond to objections, and close deals, even in difficult conditions. The training includes practical exercises with call simulations and creating an Individual Action Plan (IAP). By participating in the training, salespeople develop self-confidence, and the organization gains an effective tele-sales team ready to achieve sales goals with greater efficiency.

The training is intended for a wide audience, including:

• employees of tele-sales and telemarketing departments
• advisors and sales representatives working remotely
• customer service and sales specialists conducting telephone contact with clients

The main goals of the training are:

• increasing effectiveness in telephone sales
• improving skills in conducting sales conversations
• boosting self-confidence and proactivity in client contact

Participation in the training will bring participants a range of benefits, such as:

• better conversion of calls into sales
• greater control over the course of the conversation
• ability to handle objections
• increased motivation and engagement of the team

"Telemarketing – Sales Techniques" is a training composed of 4 modules that develop key skills in telephone sales:

• Module 1: Introduction to Telephone Sales
  • planning the conversation and setting goals
  • creating a first impression
  • "icebreakers" and voice work
  • profiling the client through questions and paraphrasing
• Module 2: Tools for Controlling the Conversation
  • numbers as arguments
  • active listening techniques
  • language transformations and "key words"
• Module 3: Selling with the Language of Benefits
  • feature – advantage – benefit
  • tailoring the conversation to the type of client
  • pro-sales phrases and suggestion techniques
• Module 4: Closing Sales by Phone
  • handling objections
  • moments and techniques for finalization
  • recognizing buying signals
  • Telephone Conversation Workshops
  • simulations of conversations with the trainer
  • feedback after each conversation
  • eliminating errors and strengthening strengths
  • Individual Action Plan (IAP)
  • Start–Stop–Continue – planning the implementation of acquired skills

Duration of the training: 2 training days - 14h with standard training breaks

• Training materials
• ZOOM platform
• Training support
• Training needs assessment