Sales mentor – visibility on LinkedIn

4change business academy is a team of enthusiasts and practitioners who support the development of people and organizations through tailor-made training and consulting projects. In every project, we start with a needs audit to precisely understand the context and challenges of your business. Our training and workshops are embedded in the realities of your company, ensuring their practicality and effectiveness. Each project is carried out in a unique duo: trainer + consultant, which translates into real results. We work on the level of attitudes, skills, and knowledge, increasing the transfer of competencies to daily work. We utilize group processes and effective adult education tools – both in stationary and online formats. Our goal is not just inspiration – it is a lasting change that translates into concrete business effects.

This practical webinar focuses on the practical use of LinkedIn to strengthen the personal brand of an experienced salesperson and their role as a mentor in the team. Participants will learn how to build the image of an expert who not only achieves sales results but also inspires, motivates, and encourages. The training supports development not only from a technical and tool perspective but also inspires the development of profiles to be a valuable communication channel for the Mentor both internally and externally.

The webinar is dedicated to experienced salespeople and those responsible for sales who are or will be taking on the role of a mentor in sales structures. For those responsible for the development of sales structures, leaders, team leaders, or sales team managers.

The aim of the webinar is to present the necessary tools for working with LinkedIn and to inspire action, showing various possibilities for adapting content to current trends, market indicators, or referring to real examples and other interesting profiles.

Upon completion of the training, participants will be able to independently and professionally manage their LinkedIn profile in terms of both necessary tools and content presented on their profile.

1. The Potential of LinkedIn – Why It’s Worth It
   – The role of LinkedIn in B2B and the modern sales process
   – Examples of effective use of LinkedIn – case studies from Poland and the world
   – LinkedIn as a tool for building trust and relationships

2. LinkedIn Functions You Must Know
   – Known and lesser-known functionalities of the platform
   – Algorithms of operation – what affects visibility and effectiveness
   – Types of premium accounts: Sales Navigator, Recruiter, Business – differences and applications

3. Professional Presence on LinkedIn
   – Profile as a business card – analysis of participants' profiles
   – Most common profile mistakes and ways to improve them
   – SSI (Social Selling Index) – what it is and how to improve it

4. Communication Rules and Netiquette
   – What is appropriate and what to avoid on LinkedIn
   – How to build a positive image of an expert
   – Examples of good practices: comments, reactions, invitations

5. From Contact to Contract – Step by Step
   – Message templates for potential clients
   – Communication style – what works and what discourages
   – Transitioning from the first contact to a sales conversation

6. Finding Prospects and Building a Network
   – Filtering results and using advanced search options
   – Strategies for expanding the network of contacts with sales goals in mind
   – Actively, but unobtrusively – how not to spam but build relationships

7. Content that Builds a Brand and Attracts Clients
   – What and how to publish to engage audiences
   – Types of content: expert, personal, case studies, invitations to interact
   – Frequency and formats of publication – adapting strategy to one’s own style

8. Q&A Session and Individual Tips
   – Answers to participants' questions
   – Analysis of examples from participants' lives
   – Discussion of specific situations and profiles

3h

training needs audit before the training, certificate of completion, the possibility of free consultations for up to 2 months after the training, materials for knowledge supplementation provided electronically after the training, tasks reinforcing change after the training